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Sunday, May 02, 2010

Evelyn Brent in Silk Stocking Sal

Pressbook and lobby card for the 1924 film Silk Stocking Sal. Produced by Gothic Pictures and released by FBO, the film starred Evelyn Brent and was directed by Tod Browning. This 16 page pressbook offered suggestions, gimmicks, press releases, prepared reviews, catchlines, notices, advertising, a musical programme, and just about every other type of publicity needed by theatre owners to hype a picture and attract filmgoers.

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Blogger VP81955 said...

Fascinating! Has the film survived?

11:03 PM  
Blogger jtk said...

Hi VP,

The FBO press agents must have had to work overtime in order to come up with all those gimmicks and press releases. I found no film holdings in any of the major U.S. archives or the BFI.


9:24 PM  

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